Sales Associate - Nakuru

We are looking for a dynamic and talented Junior Sales Manager who will be responsible for creating demand directly with medium and large-scale commercial farmers within a defined region. The role involves closing sales with farmers and directing them to collect from distributors or resellers. Key Duties And Responsibilities Demand creation Generate leads through farmer visits, events and other channels Conduct on-site visits to farmers to market and pitch the product Educate farmers on product specifications, application rates, and techniques Close sales and coordinate product collection from distributors and resellers Build and maintain long-term relationships with farmers Reporting Daily reporting of visits and sales Weekly reporting of customer feedback, insights and learnings Logistics Coordinate sales between farmers and distributors Maintain close relationship distributors assigned Key Result Areas Achieve lead generation targets through farmer visits, events and others as defined within the commercial sales framework Achieve sales conversion targets as defined within the commercial sales framework Qualifications And Skills MUST be based in the area of operation Must have a sound knowledge of farming activities in the area of operation Bachelor's degree in Agriculture, or a related field. Qualifications in agronomy or agribusiness will be an added advantage Previous experience in sales, especially within the agricultural sector, is preferred. Strong communication and interpersonal skills. Self-motivated with a results-driven approach. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).