Digital Marketing Officer

Purpose: Execute SmartStart’s digital marketing strategy across web, social and email; manage community engagement on digital platforms; use analytics to drive growth; and support brand monitoring and digital risk management. Key Responsibilities: Digital Campaign Execution · Implement national digital campaigns across SmartStart’s owned and paid channels (website, CRM, Facebook, Instagram, LinkedIn). · Build and manage campaign assets and schedules aligned with campaign plans in collaboration with Comms and Design. Community Management · Manage social media platforms, community groups and digital communities (practitioners, parents, supporters) in collaboration with call centre team. · Respond to comments and queries in line with brand tone and escalation protocols. · Flag issues and contribute to knowledge base and management discussions. Website & CRM · Update and maintain website content, working with IT, Brand Marketing Manager, Network Communications Manager and Communications Manager to ensure fresh, accurate content aligned with strategy. · Regularly check links and monitor website analytics to inform decision making. · Build and send newsletters, email campaigns and messaging on SMS and WhatsApp to selected audiences · Manage contact lists and segmentation on Zoho CRM. · Manage data transfers with Programme/IT team as required · Support journey building and messaging for Network Communications · Support journey building and messaging for Ecosystem and funder communications. Analytics, Insights & Optimization · Track KPIs across digital platforms (reach, engagement, conversions). · Produce regular dashboards and insights to inform strategy and content. · A/B test content and formats to improve performance. · Manage promotion and advertising budget for digital campaigns Brand Monitoring & Risk · Monitor online sentiment and mentions of SmartStart. · Support development and roll‐out of digital brand guidelines and training. · Flag and manage reputational risks online with Brand Marketing Manager and Communications Manager. · Check 3rd party mentions and content pages regularly for required updates. Requirements Decision-Making Authority · Decisions this role can make independently Brand design application Key Relationships · Internal stakeholders (teams, departments, levels) · Event Manager, Head of Societal Communications; Communications Manager; Network Communications Manager; Brand Marketing Manager, Heads of Departments, Chiefs · External stakeholders (partners, funders, government, communities) Partners, suppliers, regional contacts Qualifications · Minimum Required Qualifications (non-negotiable) Qualification in graphic and digital design · Advantageous / Nice-to-Have Qualifications Project Management, UX Experience · Minimum Years of Experience 3+ years in design · Type of Experience Required (industries, contexts) Design, brand application · Advantageous / Nice-to-Have Experience Stakeholder engagement, UX, Digital Design Key behaviours · Proactive, self-motivated and accountable · Collaborative and audience-centred · Curious, adaptable and committed to continuous learning · Responsive, professional and tactful · Detail-oriented · Able to work independently while escalating issues appropriately Skills · Digital campaign planning, execution and optimisation · Social media and online community management · Content creation, copywriting and scheduling · CRM administration, database management and audience segmentation · Digital analytics, dashboard preparation and performance reporting · A/B testing and conversion optimisation Paid media coordination and budget monitoring · Graphic and digital design, photo editing and visual storytelling · Project management · Stakeholder and supplier coordination Competencies · Strong written and verbal communication · Analytical thinking and data-informed decision-making · Planning and organising · Problem-solving and sound judgement · Customer and community orientation · Data accuracy, confidentiality and responsible information management · Awareness of digital safeguarding, privacy and reputational risk · Ability to translate strategy into practical digital activities Benefits Provident Fund Medical Aid