Cluster Digital Marketing Senior Manager

About the Role ;">St. Regis is seeking a Cluster Digital Marketing Senior Manager to oversee the digital marketing strategy, paid media performance, and online demand generation for four hotels within the cluster. This full-time role focuses on driving measurable results through various digital channels, supporting the growth of direct bookings, and strengthening the hotels’ digital presence. The position requires 5-10 years of relevant experience. Key Responsibilities Support the development and execution of the cluster’s digital marketing strategy. Drive performance marketing initiatives to increase direct bookings and brand visibility. Ensure digital campaigns align with each hotel’s positioning, revenue goals, and seasonal demand periods. Monitor market trends, digital innovations, and competitor activity. Oversee the planning, execution, and optimization of digital media campaigns, including paid search (SEM), SEO, paid social media advertising, programmatic display campaigns, and retargeting initiatives. Manage digital media budgets across the cluster to maximize efficiency and performance. Collaborate with regional teams to optimize hotel websites for traffic, engagement, and conversion. Support initiatives aimed at improving the direct booking funnel and user experience. Track and analyze campaign performance using digital analytics tools and provide regular performance reports. Translate data insights into actionable recommendations to improve campaign effectiveness. Work closely with Revenue Management to align digital campaigns with pricing strategies and demand periods. Support Sales and F&B teams with digital campaigns promoting key offerings and experiences. Coordinate with brand and regional teams to ensure compliance with global digital strategies. Digital Communications and Platform Management Ensure all digital communications align with brand standards and campaign calendars. Manage the day-to-day operations of the Hub360 platform for all properties. Build and deploy EDMs, newsletters, and promotional campaigns. Create and maintain audience segments based on guest behavior, markets, Bonvoy status, and travel preferences. Develop automated guest journeys, including pre-arrival, in-stay, post-stay, re-engagement, birthday, and anniversary campaigns. Manage campaign scheduling and quality assurance before deployment. Analyze campaign KPIs such as open rate, click-through rate, conversion, revenue attribution, and database growth. Ensure CRM database quality and compliance with privacy regulations. Support A/B testing to continuously improve campaign performance. Reporting and Analytics Produce dashboards covering website traffic and conversions, CRM performance, email marketing results, paid media performance, booking trends, and audience growth. Provide recommendations to improve guest acquisition, engagement, and direct revenue. Key Performance Indicators Growth in direct website revenue ( ***** & Hotel’s websites). Paid media ROI and campaign efficiency. Website traffic and conversion rate. Digital campaign performance and engagement. Cost per acquisition (CPA) optimization. Share of voice across digital channels. Experience Required **********;">Candidates should possess 5-10 years of experience in digital marketing, with a focus on performance marketing and online demand generation within a hospitality or related industry.