Marketing Manager - Digital and Social

Learn more about applying for Marketing Manager - Digital and Social at UnitedHealth Group Marketing Manager - Digital and Social at UnitedHealth Group Skip to main content The UnitedHealth Group Careers website will be undergoing planned maintenance. 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Connecting. Growing together. With these values to guide us, our people are committed to making a meaningful difference in the lives of those we are honored to serve. Integrity Compassion Inclusion Relationships Innovation Performance Marketing Manager - Digital and Social Requisition number: 2390300 Job category: Marketing and Advertising Primary location: Gurgaon, India Date posted: 09/22/2026 Overtime status: Exempt Travel: No Share this job Facebook X LinkedIn Email Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together. Primary Responsibilities: Content Execution & Publishing Execute approved digital and social content plans across paid, owned, and earned channels Manage day-to-day publishing, scheduling, and trafficking of content across platforms including LinkedIn, Meta, X, and YouTube Adapt creative assets for platform-specific formats, placements, and technical requirements Campaign & Creative Collaboration Partner with creative and design teams to version, resize, and optimize content assets for digital and social delivery Support execution of B2B, B2C, and Provider campaigns as defined by the Channel Lead Ensure campaign assets are approved, compliant, and production-ready prior to launch Platform Optimization & Quality Assurance Perform in-flight optimizations such as timing adjustments, format swaps, and CTA refinements within defined guardrails Conduct quality checks to ensure accuracy of copy, links, tags, and metadata Identify and escalate risks, issues, or performance anomalies in a timely manner AI & Tool Enablement Support implementation and usage of AI-driven tools to streamline content development, adaptation, and publishing Leverage automation and platform tools to improve speed, efficiency, and consistency of execution Provide feedback and learnings to inform tool and workflow optimization Performance Tracking & Reporting Support Track platform-level performance metrics including engagement, reach, and basic efficiency indicators Prepare first-level performance summaries and dashboards to support channel reporting Surface insights, trends, and early signals to the Channel Lead for optimization discussions Governance & Compliance Ensure all content adheres to established brand guidelines, tone-of-voice standards, and compliance requirements Follow defined workflows, approval processes, and documentation standards Support audit readiness by maintaining accurate records of published content and approvals Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so Required Qualifications: Bachelor's degree in marketing, communications, or a related field 8+ years of experience in digital marketing, social media management, or content operations roles Hands-on experience with major social platforms and familiarity with paid and organic social execution Experience working with content management systems and social publishing tools; AI-based tools preferred Demonstrated solid organizational skills, attention to detail, and ability to manage multiple priorities simultaneously At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission. #NJP Apply Internal apply Bookmark job Benefits Our mission of helping people live healthier lives extends to our team members. Learn more about our range of benefits designed to help you live well. Life Resources and support to focus on what matters most to you, in every facet of your life. Emotional Education, tools and resources to help you reduce and manage stress, build resilience and more. Physical Health plans and other coverage to support wellness for you and your loved ones. Financial Benefits for today and to help you plan for the future, including your retirement. Learn more Since joining Optum, my professional growth has been significant. The dynamic environment has enhanced my problem-solving abilities, and the company’s commitment to innovation and continuous learning motivates me to stay. Optum provides continuous training, mentorship, and a clear path for advancement, all while supporting a healthy work-life balance. Anurag J. Senior Software Engineering Manager We’re honored to be recognized for our exceptional work culture Discover our family of businesses See how we’re structured to help build a modern, high-performing health system. Learn more Explore our hiring process Learn what to expect when you pursue an opportunity with us. Learn more How we’re transforming care Find out how we’re making care smarter and more personalized. Learn more Connect with us Facebook Instagram YouTube LinkedIn Do not sell or share my personal information Social responsibility Fraudulent activity Cookie management Site map Privacy Policy Family & Medical Leave Act (PDF) Equal Employment Law Poster (PDF) SMS Terms & Conditions (PDF) Employee Polygraph Protection Act (PDF) E-Verify Participation Poster (PDF) Pay Transparency Nondiscrimination Provision (PDF) Immigrant and Employee Right to Work Poster (PDF) Health Plan Notices (PDF) County of LA Fair Chance Ordinance (PDF) © 2026 UnitedHealth Group. All rights reserved. UnitedHealth Group is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. If you need special assistance or accommodation for any part of the application process, please call 1-866-566-8715 to be connected to Recruitment Services. Recruitment Services hours of operation are 7 a.m. to 7 p.m. CT, Monday through Friday. UnitedHealth Group is a registered service mark of UnitedHealth Group, Inc. The UnitedHealth Group name with the dimensional logo, as well as the dimensional logo alone, are both service marks for the UnitedHealth Group, Inc. UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment. × Fraudulent Activity Notice We have received recent reports of fraudulent LinkedIn messages and emails alleging or claiming to be sent from UnitedHealth Group, UnitedHealthcare, or Optum Executives. The fraudulent LinkedIn messages and emails, which do not originate from any Executives LinkedIn account or of UnitedHealth Group’s email domains, or those of any of its operating divisions, supposedly conducts an interview via a Zoom meeting, offers a work from home job at Optum, emails an application, sends a fake check by next day delivery through USPS and asks recipients to pay a vendor a large dollar amount. These counterfeit-check cashing schemes exist and use a variety of deceptions to get people to cash these fraudulent checks. UnitedHealth Group will never request you to pay a vendor or pay a fee of any sort to explore employment opportunities with our company. If you wish to verify the legitimacy of any email alleging or claiming to have been sent by or on behalf of UnitedHealth Group Executives or Recruiters, please call 1-800-561-0861 between 7 a.m. and 7 p.m. CT, Monday – Friday, for assistance. × Our Commitment to Communities At UnitedHealth Group, we are committed to giving back to the communities where we live and work, across the nation and around the world. Through charitable contributions and volunteering, our people are deeply and personally involved in building healthier communities. Learn how we are giving back to our communities