Inbound Marketing Manager

*Inbound Marketing Manager – B2B Demand Generation & LinkedIn Growth | Remote* ------------------------------------------------------------------------------ *Position Type:* Full-Time, Remote *Working Hours:* U.S. Business Hours *About the Role* ---------------- At Pavago, one of our clients is hiring an *Inbound Marketing Manager* to build and scale a content-driven B2B lead generation engine. This is *not a cold outreach or appointment-setting role*. Your focus is turning *LinkedIn content and organic engagement into qualified conversations, booked calls, and sales pipeline*. You’ll work directly with the founder, who owns closing, while you own the inbound engine: content strategy, audience engagement, lead nurturing, and conversion. *What You’ll Own* ----------------- *LinkedIn Content & Demand Generation* -------------------------------------- * Create high-performing LinkedIn posts, hooks, carousels, and thought leadership content * Develop content that attracts high-intent B2B prospects * Write conversion-focused content designed to generate conversations and pipeline * Test content angles, messaging, and formats based on performance * Build messaging around buyer pain points, intent, and the customer journey *Content → Conversation → Pipeline* ----------------------------------- * Turn comments, profile views, engagement, and inbound messages into sales conversations * Initiate natural, value-driven DMs with engaged prospects * Qualify inbound opportunities and move them into the sales funnel * Generate consistent qualified leads and booked calls from organic content *Audience Engagement & Lead Nurturing* * Engage with prospects through comments, DMs, and relationship-building * Nurture leads through strategic follow-ups and educational content * Build trust with potential buyers over time * Strengthen founder positioning and personal brand authority *Inbound Funnels & Conversion* ------------------------------ * Build simple funnels from *content → engagement → conversation → booked call* * Create lead magnets, nurture flows, and conversion-focused assets * Identify funnel bottlenecks and improve conversion rates * Track which content and conversations contribute to pipeline *Founder Collaboration* ----------------------- * Work directly with the founder on messaging, positioning, and lead quality * Share audience insights, objections, and market feedback * Refine content based on real prospect conversations * Support broader demand generation and organic growth initiatives *Requirements* -------------- * 2+ years of experience in *B2B inbound marketing, content-led lead generation, demand generation, or organic growth* * Strong hands-on experience with *LinkedIn content strategy* * Proven ability to generate *inbound leads, booked meetings, or pipeline from organic content* * Excellent copywriting, hooks, storytelling, and messaging skills * Strong understanding of B2B buyer journeys and sales funnels * Experience turning audience engagement into qualified conversations * Strong relationship-building and communication skills * Analytical mindset with the ability to optimize based on performance * Comfortable working independently during U.S. business hours *Nice to Have* * Experience growing founder-led or executive personal brands * Experience with B2B services, SaaS, consulting, agencies, or professional services * Familiarity with LinkedIn analytics and content performance tracking * Experience building lead magnets and nurture sequences * Understanding of pipeline attribution and demand generation * CRM and lead-tracking experience *What Success Looks Like* ------------------------- You consistently generate *qualified B2B conversations and booked calls from content* , not simply impressions and followers. Key KPIs include: * Qualified inbound conversations * Leads and booked calls generated from LinkedIn * Inbound pipeline contribution * Content-to-conversation conversion * Conversation-to-call conversion * Quality of audience engagement * Consistent growth in relevant B2B audience reach *Interview Process* ------------------- * Initial Screening Call * *Spark Hire Video Interview* * Recruiter Interview * Final Interview * Offer & Onboarding *Apply Now* ----------- If you know how to turn *LinkedIn content into conversations, qualified leads, booked calls, and measurable B2B pipeline* , we’d love to hear from you. *#InboundMarketing #DemandGeneration #LinkedInMarketing #B2BMarketing #ContentMarketing #LeadGeneration #OrganicGrowth #LinkedInGrowth #RemoteMarketing #RemoteJobs*