Marketing Officer

About Ummat International HospitalUmmat International Hospital (UIH) is a modern, multidisciplinary tertiary healthcare institution being established in Kabul, Afghanistan, with a vision to provide world-class, patient-centered healthcare through advanced medical technology, highly qualified healthcare professionals, and internationally recognized standards of clinical excellence.UIH is committed to delivering safe, ethical, and compassionate healthcare services across a wide range of medical and surgical specialties. The hospital is being developed to serve patients from across Afghanistan by offering comprehensive diagnostic, therapeutic, surgical, emergency, critical care, and specialized healthcare services under one roof.With a strong commitment to quality, innovation, continuous improvement, and professional integrity, Ummat International Hospital aims to become one of Afghanistan's leading centers for advanced medical care, medical education, and healthcare excellence.Position SummaryUmmat International Hospital is seeking a motivated and creative Marketing Officer to support the hospital's communication, public awareness, branding, and outreach activities.The successful candidate will contribute to promoting accurate health information, strengthening the hospital's public image, supporting community engagement initiatives, and assisting in the implementation of communication strategies that reflect the hospital's commitment to excellence, professionalism, compassion, and ethical healthcare.The Marketing Officer will work closely with the Media Team and other hospital departments to ensure consistent communication with patients, visitors, partners, and the wider community. Corporate CommunicationsSupport the implementation of the hospital's communication and branding strategies.Ensure consistent use of the hospital's visual identity across communication materials.Assist in preparing announcements, brochures, newsletters, presentations, and informational materials.Coordinate communication activities across hospital departments.Public AwarenessAssist in organizing health awareness campaigns and educational initiatives.Promote public health messages in collaboration with clinical departments.Support activities related to national and international health observance days.Help improve community understanding of available healthcare services.Community EngagementCoordinate community outreach activities in collaboration with hospital departments.Build positive relationships with educational institutions, community organizations, humanitarian organizations, and other stakeholders.Represent the hospital at approved public events, exhibitions, seminars, and conferences when assigned.Digital CommunicationsWorking closely with the Media Team:Assist in managing the hospital's digital communication channels.Coordinate publication of approved content across social media platforms.Monitor public engagement and prepare communication reports.Assist in maintaining website content.Marketing SupportAssist in planning promotional activities for hospital programs and services.Coordinate production of marketing and informational materials.Support internal communication initiatives.Assist in organizing official ceremonies, conferences, workshops, and public events.Research and ReportingConduct market and community research to better understand healthcare communication needs.Monitor healthcare communication trends.Prepare periodic reports on marketing and communication activities.Provide recommendations for improving public engagement and communication effectiveness.General ResponsibilitiesMaintain the confidentiality of hospital information.Uphold the hospital's professional image and ethical standards.Perform other duties assigned by management. QualificationsBachelor's degree in Marketing, Business Administration, Communications, Public Relations, Journalism, Healthcare Management, or a related field.Master's degree in marketing or relevant field is an advantage.ExperienceMinimum 5 years of relevant professional experience in a hospital setting. Experience in healthcare, education, development organizations, or corporate communications is preferred.Experience organizing public events and awareness campaigns is desirable.SkillsExcellent written and verbal communication skills.Strong interpersonal and organizational abilities.Professional presentation skills.Excellent command of Microsoft Office applications.Familiarity with digital communication platforms.Ability to manage multiple assignments simultaneously.Creative thinking with strong attention to detail.LanguagesFluency in English, Pashto and Dari. Additional languages are an advantage.Personal AttributesHigh ethical standards and professionalism.Strong sense of responsibility and integrity.Excellent teamwork and collaboration skills.Respect for cultural values and diversity.Ability to work effectively in a dynamic healthcare environment.