Senior Campaigns Manager

You will own integrated campaigns from audience strategy and campaign briefs through launch, optimization, and reporting. You will design full-funnel programs, coordinate partners across marketing and sales, develop assets and multi-channel activations, measure pipeline and revenue impact, establish scalable processes, and build account-based campaigns for enterprise audiences. Responsibilities ---------------- * Lead integrated campaign strategy, audience selection, launch, optimization, and reporting * Design campaign architecture, content engines, channel strategies, offers, program mix, and marketing-to-sales handoffs * Translate company priorities into campaign plans with goals, messaging, milestones, owners, and success metrics * Identify campaign assets including messaging frameworks, email nurtures, landing page copy, field activations, customer stories, and sales materials * Deliver campaigns across digital, web, email, online events, direct mail, social, events, and sales plays * Coordinate collaboration across product marketing, field marketing, performance marketing, growth marketing, strategic events, and design * Align campaign programs with sales priorities and revenue impact * Measure and report campaign impact on pipeline, revenue, account penetration, and the demand funnel * Define KPIs, dashboards, reporting, and campaign insights with operations and analytics partners * Establish repeatable campaign systems, workflows, and handoffs * Build account-based campaigns for enterprise and strategic audiences Requirements ------------ * 10+ years of integrated campaign strategy and execution experience in B2B SaaS or enterprise technology * Integrated B2B campaign experience across multiple channels * Lead-routing and handoff experience * Enterprise campaign experience for technical decision-makers, executives, and complex buying groups * Experience owning pipeline goals and optimizing campaigns using pipeline, engagement, and revenue signals * ABM or strategic-account program experience * AI market knowledge * Technical buyer persona knowledge * Based in or willing to relocate to San Francisco, California